Hashtags Helps To Drive Right Audience

Every social platform such as Twitter, Google Plus, Pinterest, Youtube etc and  it also has become a trend to use while promoting your stories. Facebook rolled out Hashtags feature somewhere near June 2013 and brought a new changes in News feed with a thinking , now every one will see what they are looking for.

Twitter has already this option and so Google plus. Now before going to use Hashtags , one should first understand what is the purpose of these Hashtags and why it has become part of promotion.Let me explain you with a simple way so that it will be easy for you to understand it ;

What are Hashtags ?

Hashtags are defined as collection of 1,2 or 3 words followed with for example – #socialmediamarketing (3 words),#socialmediamarketingtips(4 words)

They are  clickable texts

How Hashtags are Benefits ?

  1. Hashtags are other than keywords , which define a particular thing and helps to know what kind of content or stuff is associated with it , without any need to go through the whole stuff. Hence Hashtags segregate content from the list or we can say it is the best way to filter out content, video, pictures , audios from rest.
  2. Users now no need to spend time to go through whole content , but what he/she can do is to just click his/her interest Hashtags , and within a minute , he/she will get all contents using that hashtags. Hence it is easier to make content to reach right audience.

For example , if your story or post is about Fashion, using trending Fashion Trending Hashtags is benefits so that users looking out for Fashion related content will see your post, provided your post has become popular in all. Similarly, if your content is all about digital marketing and that also for a particular platform , than one must be choosy to have right hashtags as this will help to reach right audience, instead it will reach to a list of Global audience and will be very difficult to get good result.

3. Using Hashtags properly can increase brands engagement level by 50 percent. http://www.socialmediatoday.com/social-networks/2015-04-22/hashing-out-almighty-hashtag-infographic

Hence different social platform provides different way to use Hashtags i.e. in some social site it recommend to use one 1 or 2 hashtags while in some other social site is free to use.

Follow Trending Topics For Your Content :

Different social platform have their own trending section , where they provide list of Hashtags/topic name trending more during that period across the world. Targeting stories based on this , will give extra visibility to the content.

Some Interesting facts about Pinterest

  1. 80% users are women
  2. As per the study, 90% pins are made by women
  3. Pinterest is considered as the only social media site for women, this means if your selling point or target audience is women , than Pinterest is the best solution for the business.
  4. Unlike other social networking site, Pinterest works fine during weekends too because women are found spending more time during weekend.
  5. Only Image is main source to generate traffics for your selling and as per the Pinterest , it is recommend that images related to the below only works such as : Home & Decor, Food, Crafts, Fashions, Travel, Photography

Before starting your Pinterest campaign , do take the suggestion of a skilled social media professional as I keep telling since mine first day, because it will save your time , and help to make your campaign more effective.

There are other parameters to check before going for any social platform and if you are not award than below topics must read :

This is for those beginners who is still confuse and excited to learn about Pinterest. I hope with this , they will certainly prepare themselves for the Pinterest marketing and make use of this social site for the growth of their business/company promotion.

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